Create the customer preference
Simple, flexible, pleasant usage
We help your business increase the value of your products and drive more innovation to product packaging and consumer spaces thanks to an improved sensory approach in order to create competitive advantages in different settings.
Create the customer preference
Simple, flexible, pleasant usage
Aujourd’hui plus que jamais, c’est l’expérience produit qui doit faire la différence. Et une expérience qui sollicite les sens génère l’achat et est gage de fidélité.”
Nous vous aidons à concevoir des produits, des packagings et des points de vente qui enthousiasment vos clients et créent la préférence.
Our Methodology
An approach in 3 stages
1. Easier Sensory Experts®
Our Sensory Experts are either deprived of one of their five senses (hearing, smell, sight, taste and touch) or of their mobility. This helps them develop personal and unique counter strategies facing daily challenges in order to make up for their inconvenience.
We leverage their expertise, based on their experience of using the products and their unique intuitiveness to help all consumers, and in particular the Senior population.
Our Methodology
An approach in 3 stages
1. Sensory Experts® Easier
Nos Sensory Expert sont des personnes privées d’un des cinq sens. Ils compensent ce manque en développant d’autres sens; tout comme le non-voyant qui décuple ses sens du toucher, de l’olfaction et de l’ouïe, ils acquièrent une expertise qu’ils affinent en permanence.
2. Diagnosis and recommendations
We handle your products and packaging to evaluate and analyze their sensory properties. We also work on improving the shopping experience of customers at sales locations. We get involved in the stages of concept and product developments.
Our methodology relies on a unique test protocol developed by Easier with the endorsement of sensory analysis experts and health professionals.
2.Diagnosis and recommendations
We handle your products and packaging to evaluate and analyze their sensory properties. We also work on improving the shopping experience of customers at sales locations. We get involved in the stages of concept and product developments.
Our methodology relies on a unique test protocol developed by Easier with the endorsement of sensory analysis experts and health professionals.
3.Expert Panel and Optimization
We make suggestions that allow you to improve the usage, the ergonomic design and the sensoriality of your products.
Our approach to product optimization includes all phases in the product life cycle, from purchase, installation, usage, consumption, and finally disposal.
Our evaluations rely on extraordinary sensibilities of our Sensory Experts and current scientific researches in consumer psychology and sensory physiology
3. Expert Panel and Optimization
We make suggestions that allow you to improve the usage, the ergonomic design and the sensoriality of your products.
Our approach to product optimization includes all phases in the product life cycle, from purchase, installation, usage, consumption, and finally disposal.
Our evaluations rely on extraordinary sensibilities of our Sensory Experts and current scientific researches in consumer psychology and sensory physiology
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easier experts ?
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easier experts ?
Easier
Makes sense
Easier was born with a story:
Laurent is hemiplegic after a skiing accident. For 15 years, he has experienced reduced mobility in his everyday life. Therefore, he is thankful to be able to come up with improvements on products he uses. He has developed strategies to help him use daily products in order to make up for his disability. Laurent is an expert in operational marketing.
Vincent, who doesn’t have any disability, is persuaded that innovation is tied up with the understanding of new usage and approach by their users, not through technology. For the last 25 years in the industry, he has devoted his time on continuous improvement of products and processes.
Easier®. with its two founders, who are able and disabled, embodies an inclusive and collaborative approach. It makes connections between diverse groups in today’s working world.
Our methodology relies on a unique test protocol developed by Easier® with the endorsement of sensory analysis experts, scientists and health professionals.
Easier
Makes sense
Easier was born with a story:
Laurent is hemiplegic after a skiing accident. For 15 years, he has experienced reduced mobility in his everyday life. Therefore, he is thankful to be able to come up with improvements on products he uses. He has developed strategies to help him use daily products in order to make up for his disability. Laurent is an expert in operational marketing.
Vincent, who doesn’t have any disability, is persuaded that innovation is tied up with the understanding of new usage and approach by their users, not through technology. For the last 25 years in the industry, he has devoted his time on continuous improvement of products and processes.
Easier®. with its two founders, who are able and disabled, embodies an inclusive and collaborative approach. It makes connections between diverse groups in today’s working world.
Our methodology relies on a unique test protocol developed by Easier® with the endorsement of sensory analysis experts, scientists and health professionals.
Our Projects
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Nescafé Dolce GustoClient : Nescafé Dolce GustoObjectif : optimisation de l’accessibilité et l’ergonomie des innovations de la marque
– Participation au développement d’une nouvelle machine : évaluation des machines existantes, identification des points de faiblesse et recommandation d’améliorations.
– Identification des informations nécessaires au consommateur pour choisir les capsules nécessaires pour réaliser la boisson désirée, et recommandation de moyens de communication intuitifs sur le packaging. -
NespressoClient : Nespresso
– Boutiques Nespresso: Redesign de modules « experientiels » en un parcours touchant les cinq sens : amélioration de la perception produit, augmentation des ventes
– Participation au design de la machine Lattissima One et de son packaging -
Nescafé Dolce GustoClient : Nescafé Dolce Gusto
Objective: ensure maximum accessibility of our innovations and optimized ergonomy
– Participating in the development of a new machine: evaluating existing products, recommending improvements.
– Identifying information which enables consumers to choose capsules, and recommending methods of communication through packaging. -
Nespresso boutiques & coffee machineClient : Nespresso
– Nespresso Boutiques: Redesigned the “experiential” in-store sections into an experience involving the five senses: improving product perception, and increasing sales.
– Participated in the design of the Lattissima One coffee machine and its packaging -
Leather GoodsClient : Leather goods company
Creation, design and implementation of new categories of products by incorporating wallets, purses, key holders and bags all in a single object that is easy to use.
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NestléClient : Nestlé
Easier contributes to product improvement for Nestlé.
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MaroquinerieClient : Maroquinier
Invention, conception et réalisation d’une nouvelle catégorie de produit intégrant portefeuille, porte-monnaie, porte clef et sac tout en un seul objet, facilement accessible.
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NestléClient : Nestlé
EASIER contribue à l’amélioration des produits Nestlé !
Our Sensory Experts – Apply their unique skills to help Seniors
When you face a handicap situation, you develop senses, talents and strategies that allow you to overcome the challenges of your daily life. Your skills are precious to improve the lives of all consumers.
You have a talent: with Easier, put it into action!
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news
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The content makes no longer differences, you should communicate through the container and focus on the usage.
Contact Us
A project? Corporate with us? A request for explanation further contexts?
info@easier.com
