HOT ! Marketing: Byron Sharp バイロンシャープ マーケティング Amazon.com: Marketing: Theory, Evidence, Practice: 9780195590296

Amazon.com: Marketing: Theory, Evidence, Practice: 9780195590296。Marketing as a Science with Professor Byron Sharp - YouTube。25 Byron Sharp - how marketing really works - YouTube。バイロンシャープのマーケティングの原書です。新経営システム論。Amazon.com: Marketing: Theory, Evidence, Practice: 9780195573558。Amazonでは17,000円程度で販売されています。Marketing: Theory - Evidence - Practice ペーパーバック – イラスト付き, 2018/1/30英語版 Byron Sharp (著)Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.